Find as at: 577 Roman Road, London, E3 5ES or call: 020 8980 2515

General Sales Conditions


Unless agreed beforehand, payment must be made on ordering. We accept payment by cash, credit cards, PayPal, or guaranteed cheque.

1st Choice Cakes reserves the right to accept or refuse any credit account application and to terminate any such account if necessary. For credit accounts, invoices are sent weekly and are payable within 7 days of receipt of the invoice.


Collection and delivery

Only orders received before 2pm will be available the next day.

Delivery service is available Monday-Friday. You can choose morning (11 am -1 pm) or afternoon (1 pm -5 pm) delivery.

If we cannot deliver because no one was there to receive the products, you will be fully charged.  All deliveries must be checked and signed at the time of delivery.

Signature will be deemed to constitute acceptance of delivery of a complete order.  If the products are collected, the full responsibility for the safety of the products rests with the client once they leave our premises.



Our products are all suitable for vegetarians and Muslims.  They are completely alcohol-free and animal fat free.

Personalised messages can be added to any of our celebration cakes.  The message must be written clearly with big letters and consist of letters and numbers only, maximum 30 characters.

Since all our products are handmade, they may vary slightly from the pictures on the catalogue or the website, although we do everything possible to make them look the same.

The fruits used in cakes are subject to seasonal availability.

We are not responsible for interpretational errors in designing the cake; we are only responsible for what has been unequivocally stated.

Because most of our cakes are made with fresh cream and/or fresh fruit, they must be kept refrigerated at ~5°. Shelf life is 3-4 days if well stored.

For wedding cakes, needs have to be discussed before ordering.